On December 3, President Trump announced fuel economy rollbacks for the U.S. At some point, perhaps going off script, he started talking about the small cars he'd seen on his trip to Japan and other parts of Asia. He stated, "We’re not allowed to make them in this country, and I think you’re gonna do very well with those cars, so we’re gonna approve those cars." He then went on to say he authorized Transportation Secretary Sean Duffy to allow them. In fact, I wrote an article about this topic for
GearJunkie on Dec. 4, 2025; I'll let you read that on your own.
What I want to focus on here is this: Would Americans even buy kei cars?